Extended interpretation of semiotic approach

Intention and Interpretation in Art: A Semiotic Analysis

Hidden Language of Advertising: A Semiotic Approach

This article takes semiotic as a practical approach toward the study of advertising. An attempt has been made in this research to investigate the ideology or hidden languages in two 'OMEGA' watch ads which selected from time magazine issued 2002. Advertisers believe that a very crucial way to a successful advertisement is the use of photographic style. It may play a major role in catching the a...

Approach to Semiotic Theory of Computer Visualization

The purpose of this paper is to discuss the Semiotic approach to forming of Theory of Computer Visualization. Such theory (or rather theories) should be the foundation of design, development, and evaluations of specialized visualization systems. The semiotic analysis of visualization is defined. The paper contains the scheme of the semiotics analysis during designing of visualization systems. T...

A Semiotic Approach to UML models

In this paper we are trying to clarify, with the aid of some semiotic notions, the confusions that lie around the widely used terms “analysis model” and “design model” in sofware engineering. In our experience, these confusions are the root of some difficulties that practitioners encounter when doing modeling, and sometimes lead to bad engineering practices. When software engineers say “analysi...

A Semiotic Approach to Integrative Negotiation

An analysis of two-party integrative negotiation reveals the potential of this type of bargaining for being interpreted as a conceptualization process. Past research on a semiotic model of human processing shows the possibility of a definition of a uniform representation of knowledge. In this paper we suggest that by combining the above results integrative negotiation can be positioned as an ab...